The Future of Mobile Phone Banking in the Philippines: Updates from Globe GCASH (part 2 of 3)

PBaltao

During the second part of the session on the future of mobile phone banking in the Philippines, Paolo Baltao, President of Globe’s G-Xchange Inc. (GXI) announced their continuing collaboration with the USAID-supported RBAP-MABS Program on various new products and promotions for GCASH accredited rural banks. This would further promote and expand mobile phone banking services utilizing the GCASH platform.  To make it easier for clients to cash-out their GCASH funds, GXI has partnered with RBAP-MABS to offer a specialized ATM card that doubles as a photo ID card called the Rural Bank FaceCard.

Rural Bank Facecard from John Owens on Vimeo.

Under the new initiative, interested and accredited rural banks will be able to identify and tap the most influential people in their communities, such as the president of the tricycle drivers or vendors association, church or community leaders, heads of civic organizations, doctors, dentists, or other leading professionals in the community to share the benefits of obtaining a FaceCard in order to make it easier to access their bank account through GCASH and ATMs.

In addition, GXI also highlighted a new initiative launched during the Roundtable Conference for salary employees called GCash PowerPay+.  This initiative is geared for all employees receiving their salaries via Text-A-Sweldo, whether bank employees or employees of companies that have payroll service agreements with the bank.

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Mr. Baltao also shared the expected expansion of GCASH to facilitate the government’s Conditional Cash Transfer program called Pantawid Pamilyang Pilipino Program (4Ps) and he encouraged more banks to participate to support these efforts and also to benefit from the increasing use of GCASH in the countryside.  He also expressed how impressed Globe is with the strong partnership with the rural banking sector.

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